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Glossary E-M
Frames

An HTML technique for combining two or more separate HTML documents within a single web browser screen. Compound interacting documents can be created to make a more effective web page presented in multiple windows or sub-windows. A framed web site often causes great problems for search engines, and may not be indexed correctly.

Gateway Page

A web page submitted to a search engine (spyder) to give the relevance-algorithm of that particular spyder the data it needs, in the format that it needs it, in order to place a site at the proper level of relevance for the topic(s) in question. (This determination of topical relevance is called "placement".)

Also known as bridge pages, doorway page, entry pages or portal pages.

Heading

Many search engines give extra weight and importance to the text found inside HTML heading sections. It is generally considered good advice to use headings when designing web pages and to place keywords inside headings.

Hit

In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve eleven hits on the server. (Often the accesses will not get as far as your server because the page will have been cached by a local internet service provider).

In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.

HTML

HyperText Markup Language - the (main) language used to write web pages.

Java

A computer programming language whose programs can run on a number of different types of computer and/or operating system. Used extensively to produce applets for web pages.

Javascript

An simple interpreted computer language used for small programming tasks within HTML web pages. The scripts are normally interpreted (or run) on the client computer by the web browser. Some search engines have been known to index these scripts, presumably erroneously.

Meta Tag

A construct placed in the HTML header of a web page, providing information which is not visible to browsers. The most common meta tags (and those most relevant to search engines) are KEYWORDS and DESCRIPTION. The KEYWORDS tag allows the author to emphasize the importance of certain words and phrases used within the page. Some search engines will respond to this information - others will ignore it. The DESCRIPTION tag allows the author to control the text of the summary displayed when the page appears in the results of a search. Some search engines will ignore this information.


Hit

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