|Just having a web page (http://www.mycompany.co.nz) does not guarantee millions of people all over the world are going to visit your site. The primary means of bringing people to your site will be your paid advertising! Print advertising, small classified ads in the back or magazines targeting your audience, can be very effective!
You should use your web site address or URL (Uniform Resource Locator) in the same places you would put your address or phone number: business cards, stationary, and print advertising. One of the powers of the web page is its ability to compliment your present advertising, i.e. your web site can contain photographs and many pages of material on your company, all you need to do in your print ad is generate enough interest in the reader to visit your site.
Another way is to submit your site to the major search engines. These include Google, Altavista, Search New Zealand, Yahoo. However search engines should not be relied on to generate traffic. If you get some activity generated, that's great, but don't count on it being there. Many companies pay a lot of money to get their site listed in the top twenty listings in search engines, and unless your site is listed in the top twenty for a particular search, you are unlikely to get many website hits. However there are always exceptions, and if your site offers something totally unique, you are sure to get a reasonable number of hits.
To help search engines locate and index your site, please try our Automatic META Tag generator.
META Tags are hidden text placed in the HEAD section of your HTML page that are used by most major search engines to index your site based on your keywords and descriptions.áIt is very important to use META Tags as well as a good TITLE if you expect to be found in most search engines. Note that META Tags are not the only thing search engines will look at when ranking your sites; also, some search engines will ignore META Tags completely. Most search engines will also index your body text.
Please click the Create META TAGS button below, and fill in the form. You will then need to paste the generated code into your website.
Create META TAGS Now
Paid Advertising with Google
Google Adwords is fantastic way of increasing traffic to your website with targeted pay per click advertising. Find more information about NZ Google Adwords by clicking the banner below: